KaKhaber Jakeli
Associate Professor
Department of Medicine
School of Health Sciences
16. Djakeli, K. (Ed.). (2023). Modern healthcare marketing in the digital era. IGI Global. https://books.google.ge/books?hl=en&lr=&id=KtzpEAAAQBAJ&oi=fnd&pg=PP1&dq=Modern+healthcare+marketing+in+the+digital+era&ots=jtguoVNQ4n&sig=qqLGktxZI5SJTF3X5kPIOPbO9EI&redir_esc=y#v=onepage&q&f=false - 0
Georgian health care system and alternative methods for its financing - 2007
Biodiversity safety by applying to present economic approaches and methods - 2008
Health economy of Georgia and new ways of health financing - 2009
Economic and Social aspecs of unemployment - 2010
Revenues of Georgian commercial banks - 2011
. Economic and Financial Strategy of Saving Development of Biodiversity in Georgia. - 2012
Basics of insurance economy - 2012
New methods of healthy funding - 2012
Expecting Transformation of Marketing During the Post-Pandemic New Normal: Qualitative Research of Marketing Managers in Georgia - 2021
17. Djakeli, K. (2023). Sustainable Healthcare Reforming Model Based on Marketing: Case of Georgia. In Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing (pp. 271-287). IGI Global Scientific Publishing. https://www.igi-global.com/chapter/sustainable-healthcare-reforming-model-based-on-marketing/325462 - 2023
Modern Healthcare Marketing in the Digital Era - 2024
Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland - 2024
Healthcare Marketing, Meaning, Historical Development, Applications, and Current Status - 2024
Sustainable Healthcare Reforming Model Based on Marketing: Case of Georgia - 2024
Modern Healthcare Marketing in the Digital Era - 2024
Phygitalization of Palliative Care and Its Social Marketing. In Phygital Approaches to Social Marketing - 2025
13. Gabelaia, I., Djakeli, K., & McElroy, J. W. (2024, September). The power of customer journey mapping with artificial intelligence: a case study method. In International Conference on Reliability and Statistics in Transportation and Communication (pp. 244-257). Cham: Springer Nature Switzerland. https://link.springer.com/chapter/10.1007/978-3-031-87532-8_22 - 2025
The Impact of Artificial Intelligence and Digitalization on the Georgian Healthcare Employment Market in 2027-2030 - 2026
Cancer awareness in Georgia: A cross-sectional study of knowledge gaps in symptoms, risk factors, and screening programs. - 2026
Healthcare Reforms in Georgia: Its Economy, Marketing, and Leadership - 2026
Healthcare Reforms in Georgia: Its Economy, Marketing, and Leadership. In Phygital Insights on National Health Reform: Economics, Marketing, and Leadership (pp. 265-282). IGI Global Scientific Publishing. - 2026
History of Healthcare Systems and Their Reforming, Past and Present, the Role of National Healthcare, and Future Challenges in the Digital Age. In Phygital Insights on National Health Reform: Economics, Marketing, and Leadership (pp. 1-48). IGI Global Scientific Publishing. - 2026
Healthcare Digitalization Reforms around the World and Georgia's Path. International Journal Chemistry and Human Health, (2), 85-91. https://journals.4science.ge/index.php/chemistry/article/view/4348 - 2026
Assessing palliative care gaps in Georgia: a public health perspective on service distribution. European Journal of Public Health, 35(Supplement_4), ckaf161-1191. - 2026
7. Djakeli, K., & McElroy¹, J. W. (2025, March). The Power of Customer Journey Mapping with Artificial Intelligence: A Case Study. In Reliability and Statistics in Transportation and Communication: Human Sustainability and Resilience in the Digital Age: Selected Papers from the 24th International Multidisciplinary Conference on Reliability and Statistics in Transportation and Communication, RelStat-2024, Riga, Latvia, September 25-28, 2024 (p. 244). Springer Nature. - 2026
Strategic Management for Digital Platform Brands in the Phygital Era. In Brand Creation and Management in the Phygital Era (pp. 499-520). IGI Global Scientific Publishing. https://www.igi-global.com/chapter/strategic-management-for-digital-platform-brands-in-the-phygital-era/381594 - 2026
History of Branding, Its Current Status, and the Future of Phygitalization. In Brand Creation and Management in the Phygital Era - 2026
Social Marketing: Past, Current Period, and the Future. In Phygital Approaches to Social Marketing (pp. 1-20). IGI Global Scientific Publishing. - 2026
conference of own theme - 01-04-2004
BUSN6200-Master Thesis in Business Administration (
2011/2012;
)
FINA6150-Financial Strategies and Risk Management (
2007/2008;
2008/2009;
)
HELM2287E-Marketing of Public Health (
2023/2024;
2024/2025;
2025/2026;
2026/2027;
)
HELM4110-Fundamentals of Healthcare Product Marketing (
2013/2014;
)
HELM6160-Health care Services and Marketing (
2008/2009;
2009/2010;
2011/2012;
)
HELM6220-Master’s Thesis in Health Management (
2010/2011;
2011/2012;
)
MPHP 5220-Healthcare management and economics (
2022/2023;
)
PDPR 7217-education practice (
2025/2026;
)
PHMA6110-Health Programs Planning, Management, Evaluation (
2007/2008;
)
PHMA6210-Insurance and Risk Management in Healthcare Systems (
2008/2009;
)
PHMA6250-Master Thesis in Public Health (
2009/2010;
)
Marketing of Public Health-HELM2287E
