Maghlakelidze Ekaterine
Associate Professor
Doctor
Department of Business Administration
School of Business and Administrative Studies
Iv.Javakishvili Tbilisi State University - Faculty of Commerce and Industrial Commodity - Doctor - 1991-12-02 - 1994-12-02
Iv. Javakhishvili Tbilisi State University - Faculty of Commerce and Commodities - Doctor - 1991-12-02 - 1994-12-02
- 2004
- 2004
- 2004
- 2006
- 2006
- 2006
- 2007
- 2007
- 2007
- 2007
- 2007
- 2007
- 2008
- 2008
- 2008
- 2008
- 2010
The Survey of Causal Relationships between CSR Awareness and Corporate Trustworthiness as well as the Other Dependent Variables (on the Example of Petroleum Companies Operating in Georgia) - 2020
The Influence of CSR Awareness on Consumer Behavior Through Trustworthiness: The New Approach - 2021
- 01-01-1970
- 01-01-1970
- 01-01-1970
- 01-01-2008
Tuning Approach in the High Education System of Georgia - 03-03-2008
Actual Economic Problems Under Globalization - 21-10-2011
Contemporary Problems of Economics and Business and Trends of Development - 05-11-2011
National Economics and Globalization - 28-06-2012
Actual Problems of Economies of Post-Communist Countries at Current Stage - 28-06-2013
International Scientific Conference dedicated to the 50th Anniversary Department of Tourism and Hospitality - 03-04-2014
Actual Problems of Development of Economy and Economic Science - 27-06-2014
Modern Science: Problems, Prognoses and Solutions - 21-09-2015
European Applied Sciences: Modern Approaches in Scientific Researches - 10-08-2016
33rd International Academic Conference - 28-08-2017
43rd International Academic Conference - 25-09-2018
50th International Academic Conference hosted by International Institute of Social and Economic Sciences - 09-10-2019
The International Institute of Social and Economic Sciences organized the 17th Economics & Finance Conference that was held on September 05 - 07, 2021 in Istanbul, Turkey. - 09-05-2022
Brand Management-MKTG4110 (
2016/2017;
)
Brand Management-MKTG4110E (
2017/2018;
)
Brand Management-MKTG6130 (
2010/2011;
2012/2013;
2013/2014;
2015/2016;
2016/2017;
)
Marketing Management-MKTG0511 (
2014/2015;
2018/2019;
2019/2020;
2021/2022;
2022/2023;
2023/2024;
)
Marketing Management-MKTG5110 (
2008/2009;
2009/2010;
2010/2011;
2011/2012;
2012/2013;
2013/2014;
2014/2015;
2015/2016;
2018/2019;
2020/2021;
2022/2023;
)
Basics of Marketing-MKTG2210 (
2009/2010;
2010/2011;
2011/2012;
2012/2013;
2013/2014;
2014/2015;
2014/2015;
2015/2016;
2016/2017;
2017/2018;
2018/2019;
2019/2020;
2020/2021;
2021/2022;
2022/2023;
2023/2024;
)
Basics of Marketing-MKTG221000PR (
2009/2010;
2010/2011;
)
Basics of Marketing-MKTG2210E (
2017/2018;
2020/2021;
2022/2023;
2023/2024;
)
Marketing Researches-MKTG3220 (
2009/2010;
2010/2011;
2014/2015;
2015/2016;
2017/2018;
2018/2019;
2019/2020;
2021/2022;
2022/2023;
)
Marketing Researches-MKTG3220E (
2015/2016;
2017/2018;
2018/2019;
2020/2021;
2021/2022;
2022/2023;
2023/2024;
)
Market Researches-MKTG6110 (
2008/2009;
)
Basics of customers Behavior-MKTG3210 (
2023/2024;
)
Bachelor Thesis in Business Administration-BUSN4200 (
2010/2011;
)
Bachelor Thesis in Business Administration-BUSN4201 (
2012/2013;
)
Master Thesis in Business Administration-BUSN6200 (
2011/2012;
)
Marketing Management-MKTG0511
Basics of Marketing-MKTG2210E
Basics of Marketing-MKTG2210
Marketing Researches-MKTG3220E
Basics of customers Behavior-MKTG3210
Ekaterine Maglakelidze was born on May 1, 1969 in Tbilisi. In 1986
she graduated from the 126th secondary school of Tbilisi and passed the Iv. Javakhishvili Tbilisi State University, Faculty of Commerce and Commodities which she graduated with honors in 1991. In the same year, she enrolled in
postgraduate studies, which she graduated in 1994. In 2006, she defended her candidate
dissertation on the topic "Measures Necessary to Improve Electricity Trade
in Georgia" and was awarded the Degree of Candidate of Sciences (equivalent to a Doctorate). Currently, Ekaterine Maglakelidze is an associate professor at "The University of Georgia". Conducts a marketing course at the undergraduate and graduate
levels. At the same time, she is also the head of master's topics and an expert. Under her
guidance, three candidate
dissertations were defended at the "University of Georgia". The first dissertation on the topic: "The Influence of the Structure of the E-Commerce Website on the Buying Behavior of Customer"; the 2nd candidate's thesis on the topic: "Modeling of Consumer Behavior in the Process of Implementation of Outpatient Services"; the 3rd candidate's thesis on the topic: "The Assessment of the Impact of Corporate Social Responsibility Awareness on Corporate Credibility from Customers’ Perspective". Under her guidance, the 4th candidate
dissertation is also ready, the defense of which is expected to take place at the beginning of 2024. Meanwhile, Ekaterine Maglagelidze continues working on the design of social programs in the electricity
market of Georgia. In particular, the object of her research is the involvement of demand-side resources
in energy saving with the help of Demand Response (DR) programs. The mentioned programs
are multi-faceted and, along with many other measures, imply the creation of own sources of energy by households
at the expense of using alternative energy sources (solar energy, wind energy, biomass, etc.). DR programs that are
already used in America and Europe, have the potential
to help electricity customers to reduce their electricity bills. If, initially, the upper and middle class agrees to participate in these programs, it will reduce the electricity rates not only for program participants but for all electricity customers and it will be the overall social benefit obtained from these programs. Ekaterine has written several scientific articles on the mentioned issues,
which were presented at the international
conferences held in Vienna, Lisbon, Paris, Turkey, respectively, in 2017-2022 years on behalf of the University of Georgia. Along with her pedagogical and scientific work, Ekaterine Maglakelidze has also been working at "Electron" LLC since 2001. The mentioned company is currently
implementing lighting projects for highways and tunnels
in Georgia, it also operates in the telecommunication sector and, at the same time, is completing pilot projects related to the use of solar energy
in a number of regions of Georgia.
