The Japanese brand Yanmar (Agricultural machinery company) will implement a strategic communications plan developed for the same brand with the participation of students from the Strategic Communications Bachelor's Program at the University of Georgia.

The campaign was created by UG students Saba Khvedelidze, Saba Khubashvili, and Aleksandre Beraia in the Turkish city of Izmir, as part of an international project.

During their ten-day visit to Izmir, the students worked as a team on this issue in an active collaboration format with the client, creating a strategic communications project that ultimately became the winner.

It is noteworthy that the project was appreciated by both Yanmar management and strategic communications and branding professionals from various European countries.